Fintech
AI-Enabled Fintech Platform
Enterprise fintech expansion integrating secure financial data, behavioral design, and AI-guided financial health scoring.
It All Started When...
A national tax services enterprise sought to expand its digital portfolio into financial technology. The organization operated across a distributed network of independent agent companies, requiring any new platform to integrate seamlessly with existing infrastructure while maintaining centralized governance and strict data privacy controls.
The challenge was to design and launch a fintech product that could securely connect consumer financial accounts, deliver AI-informed guidance, and operate as an extensible layer within a complex, multi-entity digital ecosystem.
Jaclyn's Role
Led product strategy and platform direction for the launch of a new AI-enabled fintech app within a national enterprise tax organization.
Collaborated closely with engineering to architect a multi-tenant platform model balancing centralized governance with operational independence across distributed agent companies.
Integrated secure financial data connections via Plaid, implementing OAuth-based authentication and privacy-aware data handling to ensure compliance alignment within a regulated environment.
Partnered with a behavioral psychologist to design communication patterns and guidance frameworks that translated financial signals into structured, user-appropriate recommendations.
Developed financial health quizzes and dynamic scoring capabilities combining user-reported inputs with live financial activity, generating personalized financial health profiles and contextual guidance pathways.
Architected a conversational AI layer that surfaced relevant insights while maintaining clearly defined service boundaries and non-advisory positioning.
Ensured seamless integration with the organization's broader digital portfolio, aligning authentication, data flows, and monetization pathways across services.
Balanced regulatory sensitivity, data security, scalability, and user experience clarity to support long-term fintech expansion.
Results
Expanded a national tax enterprise into fintech with the successful launch of a secure, AI-enabled application integrated across its distributed service network
Drove a 20% increase in network sales by embedding behavior-informed financial guidance and monetization-aligned user pathways within a governed multi-tenant platform
Enabled secure financial account integrations with privacy-aware data handling across distributed agent companies
Established the architectural foundation for long-term fintech growth within the organization's digital portfolio
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